When you're in the auto body industry, your website has to look as good as your work.
But that's not the top priority of having a website. No matter how gorgeous your site is - and www.HendrixPDR.com is top of the line - a website is useless if customers can't find you. That's right you - not your competition.
That was the first thing Carey Hendrix, owner of Hendrix PDR in Seward, talked about with his new website. He wanted his company to be optimized to be found easily and quickly when customers were looking for a paintless dent repair specialist.
After all, he has 20 years of experience, is certified and travels to reach his customers throughout Northeast Nebraska. From Kearney to Omaha, Hendrix PDR will come to you. He also works on vehicles in Iowa and wanted customers there to find him as well.
This website, which will add before and after photos of his work, has all of the functionality Hendrix wanted, including contact information and his schedule so dealership will know where he'll be soon. The mobile edition also had click-to-call functionality, along with texting directly to him.
And, it's also a gorgeous site - just like Hendrix's work. It's a perfect fit!
Convenience is another theme to this site. From online payment and donation options to purchasing tickets to their annual Masquerade Ball fundraiser, it's easy for patients and supporters alike to use the site. There's online registration for training, maps for the multiple locations, links to press coverage, biographies of each therapist and counselor and information about the organization.
Above all, the new website is optimized for those needing the services of the Grace C. Mae Advocate Center. Their goal is to help people, and Pitzer Digital uses the most advanced optimization techniques to ensure the website is found by search engines. A website must be easy to navigate and provide the right experience for users, but it's useless if it cannot be found by those looking for it.
Pitzer Digital is proud to have relaunched the Grace C. Mae Advocate Center website and mobile version. It is modern, crisp, easy to navigate, warm, approachable, convenient and optimized.
If you're looking for a storage unit near Odessa, Missouri, how would you find it? Online, of course, but you already knew that.
And now you can find A1 Odessa Storage at www.odessamissouristorage.com.
This fenced-in facility just 45 minutes from downtown Kansas City has various sizes of units and conveniently lets users know how much storage they can expect to have in the units.
As with all Pitzer Digital websites, there's a great mobile version to help those navigate to the facility while on Interstate 70 or Highway 40 using a mobile device.
Congratulations to A1 Odessa Storage on their new website and mobile version!
Alyssa Hendrix isn't new to the Internet and had a website for years, but she asked Pitzer Digital to create an amazing website for Awe Salon in Seward.
So, that's what we did. Check it out - www.awesalon.com.
What was Alyssa's reaction? "Carrie, I am SO pleased with what you have done!! You are truly talented in reading visions and creative!!"
This website features a mostly black and white look that really increases focus on the hair designs. The site has a very professional feel, but also trendy and modern - everything you want in a hairstylist.
The site is easy to navigate, making it easy to find promotions and specials, as well as find your stylists. Following that stylist on Facebook is easier than ever with a link to their page beside each team member.
And, of course, there's the mobile edition, which is possibly even more amazing. With the same professional background, the speed of the mobile site is phenomenal. Making an appointment is simply thanks to the "Call" button on each page, as well as the "Find Us" map application on the homepage and contact page.
Also - the salons hours are at the bottom of every page. And each hairstylist has their hours listed by their photo and Facebook link.
Modern, trendy, professional and easy. Maybe there's not much difference between a website and a hairstyle after all.
So what's your favorite website? No, really, what is it?
Well, whatever it is, make sure it's your homepage on your computer to make it easier for you. My homepage is set to our newest site, www.MyAntelopeCountyNews.com.
Here's how to make your favorite website your computer's homepage.
1. Determine what browser you're using - Internet Explorer, Firefox, Chrome, Safari or another popular browser. (Those are the most popular in the U.S.)
2. Follow the instructions below for whatever browser you have. Remember, browsers have different versions, so if you're using an old version, it's probably time for an update. No worries, they're free and available online.
At Pitzer Digital, we recommend using either Firefox or Chrome. If you click on the name of either one, it will lead you to a secure download page for that browser. Our favorite is Firefox.
Is it time to upgrade with a new download?
No, seriously, it may be time to try a new browser for the Internet, and we recommend Mozilla Firefox.
If you're not sure what browser you use, it's OK. A lot of people don't know. They just know what to click on for the Internet to pop up. To see what you're using, look at the top of your Internet window. Most browsers have the name to the left of the menu containing File, Edit, View, etc.
Making things a little more complicated, browsers update . . . some often. I'm actually using Firefox 26.0 and Chrome 31.0. The higher the number, the newer the version. The newest version of Internet Explorer is 11.0. As the number indicates, it doesn't update as often. To me, that's an issue and a big reason I don't like it as well. Every browser has bugs, and Firefox and Chrome squash theirs faster.
So what browser version are you using? Go back to where the name of the browser is located and click on it. In the drop down you should find "About Firefox" (or Chrome, etc). It will tell you what version you're using. If you're not using the most recent version, that's OK, but you don't want to be several versions back. There's a good chance you're missing things on the sites you're visiting if your browser is too old.
And if you've never updated your browser, that's a very good sign that it's time for an update. Keep in mind that an update means new, and the newer browser will look and feel differently than what you're using now. Change can be hard to adjust to, but without an occasional update, there will come a point when you are not able to view pages you try to access. The Internet is not a place where you can simply do what you've always done.
Here's a link for the Firefox download. Just click on the green box with the fox on the right hand side of the page. Give it a try and see if you like it.
White Firefox is our favorite, it's not the only browser we use for building websites. We also like Chrome and Safari. I actually have all three on my MacBook Pro and keep Internet Explorer on my HP (just to check websites because I really don't like using that browser).
Now what about all of those other updates that keep popping up on your computer? That's for a future blog.
Good luck updating and have fun with your new browser, whether it's a newer version or a different company.
With the launch of the 18th website by Pitzer Digital since mid-August, the Northeast Nebraska website design company is pleased to announce the hiring of an additional employee.
Erin Whitesel of Neligh joined Pitzer Digital earlier this month, bringing a wealth of business and accounting experience with her. She joins Jenny Higgins in managing www.MyAntelopeCountyNews.com. The website promotes news and events in the county. The site is advertiser supported and does not charge a fee for publishing submitted content.
"Erin has a diversified background with experience in business, accounting and finance. She also has impeccable customer service skills and a strong desire to help those in the area, and that's a key trait in the most recent expansion," said Carrie Pitzer, owner of Pitzer Digital.
Whitelsel graduated from Neligh-Oakdale in 1996 and returned to the community after college. She and her husband, Brian, have two children. Brian is also a Neligh-Oakdale graduate, and both are active volunteers in the community.
"With Erin and Jenny managing the new promotional website, I can continue to focus on website design, marketing and consulting," Pitzer said. "Pitzer Digital is consulting with several Northeast Nebraska companies on their SEO, page ranking and digital marketing, so it's an exciting time for the company on multiple fronts. The services we offer are based upon what businesses have asked us to provide due to our knowledge and experience, so these expansions are simply Pitzer Digital following its motto of 'helping small businesses succeed is our business.' "
The New Year kicked off with a bang thanks to the official launch of a new website designed to promote news that matters most to Antelope County.
The site - www.MyAntelopeCountyNews.com - officially went live Wednesday, Jan. 1, 2014.
The Northeast Nebraska website is unique to the area for several reasons, including that it covers all eight communities in Antelope County - Brunswick, Clearwater, Elgin, Neligh, Oakdale, Orchard, Royal and Tilden. Readers can click on a specific community and read news pertaining to those towns, or readers can view the most recent stories via the homepage. This is a hyper-local website at its finest - from publishing news and events to promoting local businesses and retailers.
Perhaps the most important aspect of the website is that it's entirely FREE to contribute content to the site. Because the content is free, the website is advertiser supported. Businesses in the communities are advertising their services and products on the site to not only let you know what they offer and their current specials, but also to support community events. Businesses want readers to know what's going on in Antelope County, so thank them by patronizing them and clicking on their ads. If you're interested in advertising, please contact us. After all, most businesses only spend about $1 per day - or less - to market themselves.
As for what you'll see on MyAntelopeCountyNews.com- news, open houses, card showers, birthdays, business anniversaries, press releases, school activities, sporting events, etc. are not only free to put on the website, it's encouraged to send those items in for publication. Send in your news and let us promote it for you!
The website is managed by Erin Whitesel and Jennifer Higgins, both longtime residents of Antelope County. Erin is a 1996 graduate of Neligh-Oakdale and has lived in Neligh nearly her entire life. Jenny is originally from Randolph but has lived near Neligh for more than a decade. Both have two children attending Neligh-Oakdale and are active volunteers within the community and their church. The site is operated and designed by Pitzer Digital, a website, marketing and consulting company also based in Antelope County.
As for the website, all content must be approved by the site managers and cannot include explicit language. Event information must be submitted at least 48 hours prior to the event to ensure publication for promotion. News, events and photos can be submitted via the submission page or by emailing email@example.com.
Because promotion is what this site is about. Everything published will be posted to the Antelope County News Facebook page and Twitter accounts. Readers are encouraged to like either or both social networking sites for immediate updates on Antelope County news and events - and invite others to like the Facebook and Twitter pages.
And share, share, share. We can't reiterate that enough - this site is about promoting news and events in Antelope County, and we encourage readers to share what they're seeing to help spread the word about all of the great activities throughout Northeast Nebraska and beyond.
So, please, take a moment to share this story about MyAntelopeCountyNews.com because it's about promoting the news and events that matter most to Antelope County - and to you.
That's why it's called MyAntelopeCountyNews.com. Thanks for all of your support!
The spirit of Christmas can be felt through Neligh, Nebraska, thanks to a six-figure anonymous grant to repair the Old Mill bridge that was destroyed in the 2010 flooding of the Elkhorn River.
The City of Neligh and the Neligh Area Community Foundation announced the grant today.
Last Tuesday, the Neligh Area Community Foundation met and agreed to the grant terms and conditions, and the funds were received Monday. At last Tuesday's meeting, the City Council filed an application with the Neligh Area Community Foundation to use the grant funds for the Old Mill Bridge repairs. It is anticipated that the Community Foundation will meet within the next few days to approve the bridge repairs and then the City Council will then let bids for the project.
Antelope County originally was responsible for the bridge and agreed to repair the original 280-foot span before transferring ownership to the city, which was to construct a 100-foot jump span over the new river channel. The City planned to use federal money to cover more than half of the expense - $358,000.
Complications followed that wreaked havoc on FEMA's deadline of July 2014 for repairs to be finished. Because that was impossible, the money was no longer available.
Now with the grant, is anticipated that the work will be completed in the Fall of 2014.