Let's set the record straight from the very first paragraph. If you're a business on Facebook, you need a fan page - not a profile. Sorry, businesses can't have friends on Facebook and this mistake could be costly.
I get friend requests from businesses all of the time, but as a business, that's a huge no-no. Actually, it's against Statement of Rights and Responsibilities and your profile could be deleted.
But Facebook would never notice anyway, right? Sorry, it does happen. Your profile could be deleted.
Even more important that having your entire profile wiped clean is that if you're a business - YOU NEED A PAGE. I hate using all caps - really I do - but I hope this helps drive home the point.
Your business needs the information Facebook pages provide. How many people have seen your post? How many clicked on it? What demographic are you reaching - gender, age, location? That's great info you need to help make marketing decisions. And then there's Facebook advertising - another huge reason to have a page. (That's another blog that we'll touch on soon.)
Keep in mind that if you have a page, all of that information is public. And that's huge. Why limit your business information to only "friends?" Make sure everyone can see your page and have the opportunity to like it, so your posts appear in their news feeds. (How often do they appear? That's another upcoming post, too.)
Plus, there's the SEO provided by having a Facebook page. I preach back-linking all of the time to my clients. A personal profile for a business will do virtually nothing for your optimization. But a fan page can do wonders, especially if your website isn't optimized. But if your site is well optimized (like our clients!) and you utilize your business page by linking to your site at least 80 percent of the time with your posts, you are so ahead of the game!
Here's the deal - not all websites are optimized. I hear from businesses all of the time that say they "think" their site has great SEO, but trust me - most websites don't. If you question that, talk to us about a website audit. Using Facebook correctly will help - but not fix - your optimization problem.
So what should you do if you have a Facebook profile for your business, but not a fan page? Convert it - immediately.
Stop using Facebook profils for your business today! Create a page!
Here's detailed instruction on how directly from Facebook Help:
When you convert your personal account to a Facebook Page, we'll transfer your current profile picture and add of all your friends and followers as people who like your Page. Your account's username will become the username for your Page, and the name associated with your personal account will become your Page's name. If you want your Page to have a different name, consider creating a new Page.
No other content will be carried over to your new Page, so be sure to save any important information before converting your account. You can: