In marketing, it's often best to use both a website and Facebook. But what if you're a non-profit - like the Mark Mullins Memorial Fishing Tournament?
My recommendation was to go with a website over a Facebook page, but to still utilize Facebook by sharing the website.
First of all, I love using Facebook for marketing. It's a great way to reach your friends or people you may not otherwise reach. But Facebook is limiting.
Not everyone is on Facebook, much less on everyday. A Facebook page may have 1,000 likes, but that doesn't mean each post is seen by 1,000 people. It could be seen by 200 or 5,000. It just depends on traffic at the time of the post, likes, shares or the boost.
But a website can be seen by everyone online and is also easily shared via Facebook. And if the website is optimized well, which doesn't happen overnight, it will eventually build up the right keyword power to be seen by even more people. In this case, maybe people will be searching for fishing tournaments on the Missouri River or a non-profit that grants automotive repair scholarships.
Facebook is free and is a great tool, but Facebook cannot be the entire marketing plan, even for a non-profit fishing tournament. It's like saying no for someone without asking them if they're interested in what you have to offer. Let people make up their own mind - but you have to get the information to them.
So take a few minutes and check out www.MarkMullinsFishingTournament.com and share the site. After all, you just might know a fisherman interested in the tournament or someone who would like to buy a team at the Calcutta, attend the silent auction or simply donate to the scholarship fund.
My favorite memory of Mark Mullins is with his arms high in the air yelling, "Party On!" Now, who would ever want to limit that kind of enthusiasm? Not me.